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Thursday, 12 September 2013 13:00

Gers Announce E-Lites Deal

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RANGERS Football Club has announced a partnership with E-Lites electronic cigarettes so that fans can now benefit from an alternative to smoking.

E-Lites e-cigarettes provide an authentic alternative to tobacco cigarettes for smokers who want to switch.

E-cigarettes do not contain tobacco and hence none of the tar, carbon monoxide or thousands of other chemicals found in cigarette smoke.

They deliver vaporised nicotine without combustion, smoke or odour and pose no passive smoking or fire risk.

There are an estimated 1.3 million e-cigarette users in the UK and the number is growing.

Rangers Chief Executive Craig Mather said: “We welcome E-Lites to our portfolio of platinum partners and sponsors.

"E-Lites is the biggest name in electronic cigarettes and provides an alternative to smoking for our supporters in designated areas in the stadium.”

E-Lites are sold to over-18s in leading retail outlets around the UK including WH Smith, Sainsburys and Morrisons.

They are regulated by Trading Standards under the general consumer product provisions and subscribe fully to the International Standard of Excellence (ISE) quality mark.

Chief Executive of E-Lites, Adrian Everett, said: “Rangers is a massive football club and now visitors to Ibrox will be able to use E-Lites electronic cigarettes at the Stadium.

"People are choosing E-Lites because they are immeasurably safer than tobacco cigarettes - no tobacco, no smoke, no tar, no odour. 

"The growing body of academic evidence speaks for itself - the e-cigarette phenomenon is making real inroads into tobacco with major public health benefits.

"We are thrilled to add Ibrox to our growing list of sport and entertainment partner venues.”

E-lites will be on sale to over-18s in the Rangers megastore, Ibrox Stadium and selected hospitality areas.

Fans can use e-lites in the concourses but they are not for use in stand seating areas.

Copyright 2014. Permission to use quotations from this article online is only granted subject to appropriate source credit and hyperlink to www.rangers.co.uk

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