THIS week marked the release of the Rangers Fan Token which sold out in record fashion.
The fan token, a digital currency, developed by our Official Fan Token Partner Bitci was the first European club fan token to be released by the company.
The initial token offering generated an incredible response which saw all 20 million fan tokens sell out in generating significant revenue for the club in the process.
Owners of the fan token will now be able to take part in a series of interactive club polls and have the opportunity to win money can't buy gifts and experiences.
More Rangers Fan Tokens will be released in the coming months.
Rangers’ Commercial and Marketing Director James Bisgrove commented: “We are delighted with the fantastic response to the release of the Rangers Fan Token. For all 20million tokens to be sold in record fashion is a truly remarkable achievement and I would like to thank the Bitci team for all their support during our initial token release.
“The launch of the Rangers Fan Token fits within the wider commercial growth and digital transformation strategies currently being implemented at the club and it’s particularly pleasing to see how our global fanbase has embraced this with the incredible response to our first token release. We are looking forward to working closely with Bitci and continuing to develop plans for future releases of the Rangers Fan Token”
Onur Altan Tan, Bitci CEO and co-founder commented: “We are extremely happy with the incredible interest received for the Rangers Fan Token project with Rangers FC. We have encountered one of the biggest demands of the world fan token market to date. 20 million Rangers Fan Tokens, which we put on sale on 5th July, were sold out within seconds. Over 5,000 investors and Rangers FC fans from all over the world became the owner of the Rangers Token.
“On July 28, we are starting the listing process of the Rangers Fan Token on Bitci.com. We hope that this project will also be an important milestone in the field of commercial collaborations of Rangers FC. However, this Token project will guide sports fans on how to perfect the fan experience, not just in Scotland, but across Europe.’’