Eighty-One Power Drink, an expanding energy drink company founded by Swiss entrepreneur and motorsports enthusiast Pit Heeb, will benefit from significant brand visibility at Ibrox during both Scottish and European league fixtures until the end of the 2021/2022 season.
As part of the two-year agreement, Eighty-One Power Drink will be available to purchase in the stadium catering kiosks and hospitality areas on matchdays and their brand displayed across a number of promotional spaces including the LED advertising boards surrounding the pitch and interview backdrops.
This relationship will support Eighty-One, an exciting new energy drink designed to power consumer’s lives and enable peak performance, to successfully launch in the UK and a wider global market in the coming months.
Rangers and Eighty-One’s partnership is reinforced by their shared values on diversity and inclusion. Eighty-One Power Drink sponsors Eighty One Racing Heroes, a ground-breaking programme, that is designed to give injured ex-servicemen and women, along with the wider disabled community, a chance to build a long-term career in motorsport which is in line with Rangers Charity Foundation’s mission to support charities connected to the armed services.
Rangers Director of Commercial & Marketing, James Bisgrove said: “Eighty-One Power Drink is an exciting new brand we believe to be an excellent fit for the club. We share drive, a commitment to innovation in competitive markets and a vision for international growth.
"The partnership will also further grow our popularity in Switzerland where the club has enjoyed more recent support thanks to the signing of national team striker Cedric Itten.”
Pit Heeb, Eighty-One founder commented: “We are incredibly excited to be able to announce our partnership with Rangers and begin our relationship with the club and everyone connected with it.
"Our ambition is to engage Rangers fans all season, and we are looking forward to doing so Ibrox– a stadium known for its passionate supporters and the immense atmosphere they create.”
Rangers fans can avail of a special discount, using the code RangersReady when purchasing on www.eighty-one-uk.com.