As part of the two-year agreement, Eighty-One Power Drink will be available to purchase in the stadium catering kiosks and hospitality areas on matchdays and their brand displayed across a number of promotional spaces including the LED advertising boards surrounding the pitch and interview backdrops.
This relationship will support Eighty-One, an exciting new energy drink designed to power consumer’s lives and enable peak performance, to successfully launch in the UK and a wider global market in the coming months.
Rangers and Eighty-One’s partnership is reinforced by their shared values on diversity and inclusion. Eighty-One Power Drink sponsors Eighty One Racing Heroes, a ground-breaking programme, that is designed to give injured ex-servicemen and women, along with the wider disabled community, a chance to build a long-term career in motorsport which is in line with Rangers Charity Foundation’s mission to support charities connected to the armed services.
Rangers Director of Commercial & Marketing, James Bisgrove said: “Eighty-One Power Drink is an exciting new brand we believe to be an excellent fit for the club. We share drive, a commitment to innovation in competitive markets and a vision for international growth.
Pit Heeb, Eighty-One founder commented: “We are incredibly excited to be able to announce our partnership with Rangers and begin our relationship with the club and everyone connected with it.
Rangers fans can avail of a special discount, using the code RangersReady when purchasing on www.eighty-one-uk.com.
