RANGERS Football Club is today delighted to announce a multi-year partnership with Kellogg's that will see one of the UK’s most popular cereal brands become the Club’s Official Breakfast Cereals partner.
Behind the popular favourites of millions of households in the UK, such as Corn Flakes, Rice Krispies and Coco Pops, Rangers is partnering with the world-renowned brand, bringing together two historic institutions to encourage positive change within the Glasgow community and beyond.
As well as being present on the breakfast tables of millions of households across the UK, the Kellogg’s brand will also be visible to Rangers fans attending Ibrox through matchday-activations and in-stadia advertising, as well as regularly across the club’s digital channels.
Rangers Chief Commercial Officer, Karim Virani, commented: “We are thrilled to join forces with a renowned household brand such as Kellogg’s. Like Rangers, Kellogg’s is an organisation that places community at the heart of everything that they do, sharing the ability to connect families across the nation.
“We now look forward to making a profound impact together and we are excited for the impact that this partnership will deliver over the coming years.”
Helen Potter, Cereal Brands Marketing Lead, Kellanova UK, the company which owns Kellogg’s, said: “It’s been our great privilege to be on the breakfast tables of people in Scotland for more than one hundred years, so it’s only right we should be joining up with another important Scottish institution. Both Kellogg’s and Rangers are brands at the heart of their communities and this is the start of a great partnership.”