RANGERS have today released across club social media platforms their Christmas marketing campaign for 2021.
As it’s our 150th anniversary season, we wanted to create an authentic Christmas campaign that celebrates our fans, near and far and what brings them together over the festive period.
The theme of the campaign “Forever Together”, is inspired by the fans’ shared sentiment of Rangers FC. Although not all our fans across the world celebrate Christmas, they are all united by their loyalty to the club, supporting the team at the Boxing Day match and the memories created that resonate through the different ages.
The campaign features a three-minute advert that follows different families and other familiar faces in the run-up to the Boxing Day match. The video opens with a Christmas scene set in the Manager’s Office at Ibrox Stadium, revealing our new manager, Giovanni Van Bronckhorst, writing Christmas cards.
The card is sent to former player, Paul Gascoigne before it transitions to a group of different fans and their matchday traditions that have been passed down the generations before the Boxing Day game, including our international club partners from Bengaluru FC, who are featured watching the match in Bangalore, India.
Captain, James Tavernier, Fashion Jr, Nathan Patterson, Ianis Hagi and Juninho Bacuna feature in the first-team dressing room getting ready to walk down the tunnel at Ibrox to kick off the Boxing Day game in front of the fans.
Rangers manager, Giovanni Van Bronckhorst said: “I have many great memories shared with the Rangers support as a player, and now I am delighted to be together with you all as the manager of this wonderful club.
“Despite being away from the club, my connection with Rangers has followed me around the world. That just underlines how special this club remains with anyone who crosses paths with Rangers.
“Since returning to Scotland in recent days, I have felt an incredible feeling of love from supporters across the world on my appointment. It just emphasises that no matter where we are in the world, our shared love and passion for the club is what unites us all together.
“I am delighted to return to this historic club, with a worldwide fanbase from different backgrounds, where our love for Rangers is shared.”
Head of Brand Marketing & Design, Charlene Shore-Henderson added: “We are incredibly excited to launch our ‘Forever Together’ Christmas 2021 campaign this evening at our unveiling event, sponsored by Molton Brown.
“We have launched the Rangers Christmas gift guide with a variety of experiences and gifts for all Rangers fans near and far.
“We appreciate that the Rangers fanbase come from different backgrounds, but we are all united by our love of the club and we want to celebrate that ‘togetherness.’ It was important for us to showcase the variety of matchday traditions that are shared through family and friends worldwide.
“We have collaboratively designed, filmed, edited and developed all aspects of the Christmas campaign and advert internally within the club in a strong cohesion between our Marketing, Design, Comms and RangersTV team. Which ultimately outlines the ‘one club’ ethos we have at Rangers.”
There are a variety of Rangers Christmas gifts and experiences available now. From Official Rangers kit and merchandise, MyGers Memberships, VIP gift vouchers, Ibrox Stadium Tours, and much more.
Whether it is for you or a loved one, you can shop the