England international Butland, 30, arrives from Crystal Palace and has been handed the number one jersey at Ibrox for the upcoming season.
Sporting the all-new Castore goalkeeper home goalkeeper kit for season 2023/24, Butland outlined what he believes he can bring to Gers both on and off the pitch.
Speaking exclusively to RangersTV, he said: "[I'm] a leader - certainly a vocal person and certainly I like to set the standards and be on top of people in the changing room on and off the pitch.
"Standards are already high here, but I want to drive those and make sure as a team we are on top of people and we are dominant, and that is the way I like to play in goal.
"I like to be big and imposing, and with the way the manager wants to play as well, that lends to me.
"Playing for Rangers is all about the big moment. You might be controlling large parts of games but it is those big moments that the team needs you for to keep a clean sheet, to keep you 1-0 up or to keep you in games, especially those big European games - it is the big moment and that is what I am looking to bring."
Butland, in a similar manner to earlier summer signings Kieran Dowell and Dujon Sterling, has praised the impact manager Michael Beale had on his decision to come north and join the Light Blues.
The goalkeeper added: "He was a massive part. I think regardless of the club, you still want to hear good things from the manager and you want to hear that desire from the manager and that plan and a direction.
"What this club expects is a given regardless of the manager, but when you hear a manager speak and how quickly he wants to get us back to winning ways and how he wants to do that, as a player, it is music to your ears.
"So it plays a huge part - I wouldn't say it was the final nail in the coffin to come - I think I was on my way! But, when you hear that, it is really important you have a manager that wants that and is going to drive us forward."