Rangers today launched a new campaign, “Ibrox Isn’t Ibrox Without You”, as the club heads into an important run of fixtures.
The campaign is built around a simple idea: Ibrox comes alive when it’s full. The noise, the energy, the commitment from the fans, and that backing can give the team a real lift when matches are tight.
With Danny Röhl and his staff in the dugout, new faces through the door, and the team putting together seven wins in a row, there’s a sense of momentum building at exactly the right time.
The campaign launches this week ahead of the game against Dundee with a new video and will be built on as the run-in unfolds.
Chief Communications & Marketing Officer, Greig Mailer, said: “This has come about off the back of some conversations we’ve had with fans recently, and from what we’ve been hearing on their podcasts. There’s been a lot of talk about the difference the fans make in a run-in like this.
“That got us thinking. With Danny in place and with the squad strengthened, there’s a real opportunity in front of us. We all know the impact that a full house at Ibrox can have. We wanted to build something around that and to reflect the togetherness that is growing between the fans and the team.”
Ibrox isn’t Ibrox without you.
Full house. Full voice. Full ninety.