The campaign includes an advert that sees Club Legend and Honorary Life President John Greig joined on the pitch by first team players Borna Barišić, Ianis Hagi, Alfredo Morelos and Zoe Ness in a heart-warming story of hope and passion.
The theme of the campaign, “Follow Your Dreams” was inspired by the loyalty and heart shown by Rangers fans during the pandemic. Despite matches played behind closed doors and supporters unable to gather to watch games together, the club has felt the unwavering support of its community.
The campaign features a two-minute advert narrated by iconic Rangers goal-scorer Derek Johnstone and follows the story of two young Rangers supporters whose dream it is to go to Ibrox. It opens with Santa making his way up the famous marble staircase in the main stand to take a seat in the Trophy Room to open his letters.
Meanwhile, a little boy and girl are decorating a tree when suddenly they are transported to the tunnel at the stadium, visibly overcome with emotion – their Christmas wishes have become a reality.
As the young Rangers fans walk onto the pitch, John Greig passes the ball to the little boy who passes to Barišić, Ness receives the ball and lays it off to Hagi who kicks it to Morelos who flicks it to Ness who then gives the little girl the opportunity to score. As the ball hits the back of the net she celebrates and leaves viewers with a feeling all football fans, young and old will be moved by.
Club Captain, James Tavernier said: “While we are lucky to still be playing football, we miss our supporters and want them to know that we are striving on the pitch for them every time we put our boots on. “Follow you dreams” is our way of telling the fans that we are here for them”.
Managing Director, Stewart Robertson added: ‘’Despite the turbulent time all of society is going through, the resilience and loyalty of the Rangers support continues to be unwavering. We are all dreaming of coming together again soon and Ibrox will come alive once more with our world-famous supporters back in the stadium’’
“This Christmas will be different to all the others we have had before, Covid-19 continues to impact us all but we want to remind the Rangers support that we are stronger than ever and continue to push forward with them in mind across all functions of the club’’
The Rangers Christmas campaign was developed and produced entirely in-house displaying the club’s unity as its creation brought together the expertise of the marketing, communications, commercial and Rangers TV teams alongside the support of both legends & current players and the clubs Football department.
Commercial & Marketing Director, James Bisgrove, commented: ‘‘We are delighted to launch our Christmas campaign and, in doing so, unveil our exclusive Festive gifting range with an extensive selection of Official club presents.
"The gifting range includes a wide assortment of products and experiences to choose from including Winter Holiday Courses hosted by the Soccer Academy, Rangers TV & Match Programme subscriptions and a wide range of club merchandise in collaboration with our kit and retail partner, Castore’’
Click here for HERE range of gift ideas, which also includes Christmas essentials such as the Rangers Trivia game, Stadium Tours gift vouchers, along with VIP hospitality for 2021 and MyGers membership packages.