The Zero % Mission logo will be displayed front of shirt for the game, with additional branding visible on official club channels including website and social media, LED advertising, and screens.
Safer Gambling Week, which runs between October 17 and October 23, is a cross-industry initiative to promote safer gambling and raise public awareness of gambling safeguards and best practices.
The week is supported by Kindred Group – which incorporates eleven of Europe’s online gambling brands including 32Red and Unibet in the UK.
As part of its ‘Zero % Mission’ strategy, Kindred’s ambition is that zero percent of its revenue will be generated from harmful gambling by the end of 2023 – with the latest data showing around 3% of revenue is derived from high-risk players with a steady downward trend.
Neil Banbury, General Manager UK, Kindred Group commented: “We’re committed to implementing a new kind of sponsorship model together with the clubs and communities we support.
"As we enter Safer Gambling Week, it’s a good time to reflect on the continued progress we have made in terms of protecting customers, as well as the improvements we continue to make through advances in our technology and processes.
"We are on a journey and still have further to go, but we are confident that our approach is delivering results”.
James Bisgrove, Commercial & Marketing Director, Rangers Football Club added: "Rangers will continue to work closely with Kindred Group and provide strong partnership support to deliver on its industry-leading safer gambling initiatives and wider strategy."
"Replacing 32Red, the Rangers first team will wear the 'Zero % Mission' logo on the home kit for this week's Premier Sports Cup Quarter Final.
"The first team will also promote 'Team Talk' - a mental health initiative run in conjunction with Rangers Charity Foundation, during the upcoming UEFA Champions League match against Napoli.’’
The ‘Team Talk’ programme assists men across Glasgow who are seeking advice and help in discussing their mental health.
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