RANGERS Football Club are today delighted to announce an extension to its partnership with Kindred Group, home to Unibet and 32Red brands in the UK.
The new front-of-shirt sponsorship deal will see the Group’s Unibet brand adorn first-team shirts, while 32Red – which was the previous front-of-shirt sponsor – will continue to support the club as Training and Warm Up Kit Sponsor.
Kindred have already partnered with Rangers for ten seasons, investing into the club’s outreach work in the local community, with the new deal taking the burgeoning partnership on even further and cementing the relationship as the longest-running of its kind in British football.
The partnership will continue to fund Rangers Charity Foundation’s delivery of Team Talk – a men’s mental health initiative. Team Talk leverages the club and its players, manager and staff as a mechanism to engage with men about their mental well-being.
“Zero% Mission”, which is Kindred’s Responsible gambling message, will also appear on the new shirts which are available now.
Kindred remains the only gambling operator to feature safer gambling messaging on front-of-shirt advertising in the UK.
Part of the company’s ‘Journey towards Zero’, Kindred’s Zero% Mission represents the brand’s ambition to reach 0% of its revenue derived from harmful gambling.
It is based on educating fans and players about the tools available to keep gambling safe and enjoyable – and to signpost where to go if there are problems.
Rangers Chief Commercial Officer, Karim Virani, commented: “Everyone at the club is absolutely delighted to extend our longstanding partnership with the Kindred Group.
“This partnership is the longest running of its kind in British football – and has helped the club enormously over the duration of the deal.
“Most importantly, we’d like to thank them for continuing their vital support of the club’s Foundation – especially through the Team Talk mental health initiative.
“The health and wellbeing of our local community is very important to ourselves and Kindred.
“We are all looking forward to the opportunity to continue driving forward new initiatives that will benefit both our supporters and the people of Glasgow.”
Sam Mead, General Manager UK, Kindred Group, added: “Kindred’s partnership with Rangers is British football’s longest running and one of the most impactful.
“Rangers are a club with a rich history, who have a passionate and loyal fanbase – so we are delighted to be partnering with the team once again.
“We join the supporters in wishing the team the very best in the ongoing season – together, we hope we can make it another successful one.
“We recognise that we are in the privileged position to support clubs and their communities – a responsibility we take very seriously.
“That’s why since we began working with Rangers, the basis of the partnership has always been to showcase the Rangers Charity Foundation’s wide-ranging work that is so important – including the men’s mental health initiative Team Talk.
“This fantastic work will continue over the course of our latest partnership.”